For several years now, at the time Facebook pixel of the meeting with your communications agency , you have been hearing phrases like “ , while for below the line to make”. However, no one has taken the trouble to explain tox words and why they are important to you. Today we will take care of it!
Above the line Facebook pixel communication is going well
Above and below the line are English terms that mean “above and below the line”. Which line? The imaginary one that divides advertising carri out on traditional mia from communication actions that exploit new channels.
Above the line for Millennium Staff, adopting an integrat strategy: the importance of this communication
The origin of this definition comes from the fact that for traditional mia, a percentage of the budget was paid to the agency, while for other types of campaigns a fix cost was foreseen. At the time, therefore, above the line communication (in newspapers, radio, television, billboards, etc.) was consider the main one, while below the line was an “accessory” of the strategy.
Today the situation has revers. a new type of communication, which uses different channels without being “shameless”. An example are partnerships with influencers, or co-marketing operations, guerrilla marketing, instant marketing and much more.
The explosion of the web and social networks has generat
The best solution for companies today is to adopt an integrat communication strategy, which “crosses” the line and is therefore defin as through the line .
Above the line: why?
Well, now that the meaning of the term above the line is clear to you, you will ask yourself: “Why continue with this strategy if today everything is done on the web?”. And the answer is: because things are not like that.
Above-the-line communication remains essential to increase your brand awareness, especially on an audience that is not reach by integrat marketing operations. Let’s try a small example: you are the owner of an orthopic practice, or a transport
In a pestrian area however small formats scatter
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The world of above-the-line advertising also includes dynamic billboards, such as those on Vela trucks or buses. In this case, the characteristics of billboards are combin with the possibility of reaching an even wider audience, multiplying the possibilities of contact.
Even small prints such as brochures, leaflets and flyers are part of the above the line category and are excellent means to promote brand awareness, and are particularly effective in the case of promoting events, new openings or special discounts. The immiacy of these tools is perfectly compatible with the ne to reach the end customer quickly and in a widespread manner.
To achieve the final goal of increasing how to create an seo tree structure for your website? sales, however, it is necessary to adopt an approach that includes not only the offline world, but also the much more “full-bodi” online world.
This category includes all advertising tools that take place on the web. It is a category that is constantly expanding, because technologies offer tools aleart news that evolve day after day, allowing for increasingly target and effective communication. Every self-respecting communication agency has the ability to manage its clients’ presence on the web, but only the best are able to bring results and increases in visits, appreciation and brand awareness that are then reflect in the company’s business.
The world of digital communication offers endless possibilities: from banners to pop-ups, through totems. Always remaining above the line, we therefore address a mass audience, not differentiat by age/sex/interests and other evaluation factors.
The instantaneous nature of above-the-line web advertising clashes with the difficulty of programming: it is not easy to choose what to show, when and where. This is precisely the task of the communication agency, which will study your positioning and that of your competitors, to then devise a strategy that allows you to reach the target by positioning your message in the right place.
The secret is therefore to rely on expert professionals, capable of understanding your mission and spreading your message, increasing the awareness and reputation of your business and improving the perception of your brand, all with the sensitivity and ability to decline these concepts in words, images and formats capable of striking the consumer and transferring a positive impression.
The Facebook pixel is a very important and extremely useful tool for measuring the engagement rate of your fans.
Facebook Pixel, Conversion: How to Measure and Manage It in Social Mia
Today, digital communication plays a major role in promoting a business. Not only large multinationals, but also local businesses such as restaurants, mical practices and many others tend to advertise online.
Within this expanding world, there is an even more recent subgroup, that of social mia. Every company has a page on the various social networks, where it shares updates and news about its business, snippets of daily life, promotions and any other type of content.
The hope is undoubtly to increase brand awareness and leave a mark on the consumer’s mind, but if social mia use were limit to this, uploading a few photos every now and then would be enough to be satisfi.
Behind it, in reality, there is a world made of sponsorships, targeting, conversions, remarketing….
A world made up of professionals who have seiz this opportunity and have chosen to undertake specific studies to become experts in the field.
Certainly, among the various social networks, Facebook is the one that has had a real explosion in the business field. According to recent estimates, in 2017 advertising on Facebook has in fact grown by 47% compar to the previous year.
An escalation that has l to the birth of real disciplines, which have the aim of studying data, analyzing it and converting it into winning strategies.
Beyond the strategies, however, the technological tools available to companies have also grown enormously.
Timely measurements thanks to Zuckerberg’s tools
Not Only Is It Important to Be Seen on . Facebook, but It Is . Equally Important to Analyze the . Results of the . Actions . Taken. Only in This Way Is It . Possible to Understand If the . Strategy . Adopt Is . Right And, If Not, What to Do to Fix It.
One of the most useful innovations is definitely the Facebook pixel . This very nice tool does nothing more than record the people who visit your website. A complete guide to its operation is available on the social network’s website.
You will probably think that it is a basic feature, but it is not. It is true that since digital marketing was born there have been surveys of the guests of a site, but with the Facebook pixel it is possible to do much more.
It is possible, in fact, to “recover” a user who visit your site but did not purchase anything, recommend another who instead purchas other options, invite them to sign up for the newsletter, thank them, and so on.
What is it?
It remains to be understood what this Facebook pixel is made of . Is it visible? Is it a logo, a square, a phrase?
None of this. The Facebook pixel is simply a string of text in html format, or the “writing of the web”. It is therefore a 15-digit code that is insert by webmasters in all pages of a site at the time of construction.
It is therefore not visible in any way to the user who is browsing, since it is pure and simple programming language. Previously call tracking pixel , today the Facebook pixel has simply become pixel .
pixel facebook facebook login screen
Why the pixel? The purpose
Using the Facebook . Pixel . Allows You to Select a Circle of . Users and Fish Within the . Vast Sea of The Web . Those Who Are Most Interest in Receiving Information from You.
Not Only. Therefore, People Who Have Openly . Express Interest in . You (By Visiting the Site, Liking It on . Facebook, Clicking on Directions, Etc.) but Also Those Who Potentially Could Do So.
How? By creating a clone audience similar to yours, that is, one that has the same interests.
Even more important is the possibility of giving a precise purpose to the campaigns. No longer, therefore, “
Brand Awareness and Sales” as the Only. Objective, but . Choosing What You ., Want to Achieve and . Producing . Content . That Is Suitable for the . Purpose, Through the Construction of an Itorial . Plan and Accurate Social Mia Management .
in Fact, Before Even Encouraging a Purchase, It Is Possible to . Carry Out . Other . Actions: Lead Generation, Viewing Certain Pages, Downloading a File and More.
