Getting new contacts , and then turning them into loyal customers, is one of the main goals for those who do business and want to increase sales. How is it possible to achieve all this?
Simple, thanks to the use of contact forms .
If you are looking for new potential customers interested in your offer, it is time to seriously consider using high-impact lead generation forms.
In this short guide we will analyze how to create contact forms and how to use them effectively to increase business. But first let’s understand better what they are.
What is a contact form?
Before we find out how to create a contact form, and then use it, let’s first explain what it is and what the advantages are for the company.
A contact form is a customer acquisition form that collects customer data (name, phone numbers, email address, etc.). It usually appears after clicking on a Call To Action such as ” contact us “, ” download now “, etc., where users leave their names to be contacted, ask for information, or to obtain premium content . A more direct and practical way than sending an email, and useful for the company to ‘capture’ future customers.
Every website has a ” contacts ” page where, in addition to the company’s general information, there is often a contact form to fill out for any requests.
For the company, obtaining new contacts is clearly
An advantage as it helps to better understand potential customers and their interests . And here we ask ourselves: what is the advantage for the user ? What reason would he have to send his data by filling out a contact form instead of writing an email or calling?
The Benefits of Lead Collection Forms (or Contact Forms)
Before seeing how a form should be made to be effective, it is good to highlight the advantages that these contact forms have for the company.
Collecting valuable data . In order to develop a winning strategy, whatever it may be, it is important to know who your potential customers are. Collecting data through the use of landing pages, with an attached contact form, is vitally important to better understand the users interested in our services/products and carry out, for example, targeted advertising campaigns or perfectly targeted email marketing campaigns, etc.
Improve B2C/B2B trust . A contact form improves and simplifies communication between the user and the company, increasing the reliability that the company itself has in the eyes of the customer.
Increase conversion . Conversion (from a simple user to a loyal customer ) is one of the main goals of any marketing action. Through the use of forms, as mentioned, the trust of potential customers increases and the probability that the latter can become full-fledged customers over time increases .
Making ensuring the data complies with permission standards, data protection legislation like GDPR or CCPA, and legal regulations like Do Not Call (DNC) lists is essential when purchasing phone number marketing lists. If you break these how to build phone number list laws, you risk paying hefty fines and having your reputation damaged. We offer legal standards-compliant, top-notch telemarketing data. Visit our website for trustworthy options whether you require Gmail lists, WhatsApp data, or telemarketing data. Our data is carefully selected to enhance your marketing initiatives while guaranteeing accuracy and regulatory compliance.
What should a contact form on your website look like?
After discovering the importance industry email data of collecting leads through contact forms, it is time to understand how they must be made to be truly effective. In short, there are 5 key points to always keep in mind when you want to aqb directory attract users’ attention through contact forms.
1. An effective contact form must be filled out quickly
Reducing the time it takes for users to fill out forms is one of the winning strategies to make people more inclined to use them. On the contrary, a long and complex form leads to a high percentage of failure, because, as we know, users do not like to waste too much time.
2. The purpose of the form must be very clear
Explaining the purpose of the contact form is important to encourage the user to fill it out.
3. A form must be engaging and intuitive
It may seem trivial, but many companies use sales pages that are not very engaging. In this case, language makes the difference: a motivating Call To Action (CTA) incentivizes and encourages the user to leave their contact details. For example, the invitation ” contact us ” is not a sufficiently persuasive message, while ” let’s talk about your project ” has a very different impact on potential customers.
4. A form must be of the right length
A contact form must be the right length, although the longer it is, the more information you can get from each contact is interesting for the company. The number of fields in the form must be a fair compromise between the quantity and quality of leads obtained.
Shorter forms generate more leads because users are more predisposed and encouraged to use them, while longer forms generate fewer leads but probably with a higher quality of data collected because they are more interested in obtaining what they request.
To overcome this problem, it is a good idea to use a progressive acquisition form that involves requesting data in several steps and not all at once. This way, people get less tired and are more inclined to fill in all the fields.contact-form-in-next-steps
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5. The position on the landing page makes the difference
The position of the lead acquisition form on the web page is also fundamental. The form must be highly visible, so as to attract the attention of users; only in this way will there be a greater probability of use.
Specifically, there are 4 ideal positions: within the web page , especially if there is a lot of text, insert even more than one (approximately every 350 words);
next to the offer of a landing page , to highlight the importance of filling it out;
