How to promote a company on WhatsApp There is an increasing number of brands looking to find out how to promote a company on WhatsApp , as the application has become one of the main means of communication in Brazil, thanks to the expansion of the smartphone base in the country. Although WhatsApp is not technically a social network, it is treated as such within the current context, as alongside Facebook, Instagram and Twitter, it is a tool increasingly used by Brazilians, with millions of active users. The use of apps as a customer service tool has been spreading rapidly among Brazilian companies. Whether it’s to provide faster and more efficient service via WhatsApp, to contact customers or even as a digital marketing tool, the fact is that apps are gaining more and more space among Brazilian companies.
Tips on how to promote a company on WhatsApp 1 – Get the platform right 2 – Plan your WhatsApp marketing 3 – Content to promote a business on WhatsApp 4 – Options for promoting a business on WhatsApp 5 – Be careful with the frequency of posts Tips on how to promote a company on WhatsApp Check out the main tips below for those who want to promote a business on WhatsApp and don’t know where to start.
Get the platform right
The first thing you need to do if you want to use WhatsApp as a marketing tool for your business is to get the platform right. I’ll explain that later. Contrary to what many people imagine, there are two platforms for sending messages via WhatsApp, the one that most people know and use on their cell phones, and the WhatsApp Business version , designed specifically for use by companies.
Phone Number Library A cellphone variety phone number library library is a complete database of the work and the this vary important contact numbers organized for clean get right of entry to. It aids corporations in streamlining verbal exchange techniques, improving advertising and the work this for the text and the work him and this for the work marketing efforts, and improving cust.
In the Business version, which is also free, the application offers several additional tools that make life easier for those who want to use it to act in a more business-like way, serving customers and sending messages to specific people. Among the main features of WhatsApp Business we can highlight: WhatsApp Web – You can use WhatsApp Business using your desktop instead of your mobile device, which makes the entire customer service process much easier, especially in accounts with a very high volume of services; Business Profile – In the business version you can provide information about your company, such as a business description, physical address, email, company website.
Messaging Tools
With this feature you can create a quick response system for frequently asked questions, greeting messages to introduce your company to your customers and absence messages so that your customers know when service through this channel is not available; Message Statistics – In this version of the application, you can obtain some simple metrics about your message exchanges, such as the number of messages that were read, which help you understand what is happening in the relationship through this tool; Verified Account – Still in the implementation process, business accounts will be able to have a Verified Account mark, thus providing greater security for their customers.
To promote a company on WhatsApp, you need to be well equipped. Therefore, the first step should be to install WhatsApp Business so that you start off on the right foot. 2 – Plan your WhatsApp marketing Like any other digital marketing tool, to implement a marketing strategy through this channel, it is necessary, before anything else, to define a strategy for your company’s operations in this application.
Therefore, one of the main recommendations for those who are looking to know how to promote a company on WhatsApp is to determine from the beginning what your objectives are with this tool. These can be: Service – You may use the application solely to respond to requests for information made by your customers on your website or social networks; Ask Questions – You can use WhatsApp to ask questions about your products or services.
Relationship – One of the marketing options on
WhatsApp is precisely to create relationship bonds with your customers, aiming to always expose your brand; Selling via WhatsApp – Another crm marketing: how to give a boost to your strategy option for brands is to use WhatsApp as a sales tool, a more advanced stage of using this tool. Once you have defined your goals, it will be much easier to create a professional and efficient WhatsApp marketing strategy. How to promote a business on WhatsApp 3 – Content to promote a business on WhatsApp As I said at the beginning of this article, WhatsApp is a communication app and, at least in theory, it should not be classified as a social network, but it is a question of customs and habits.
Even the strategy used to promote a company is similar to those we use on social networks. Of course, most companies use WhatsApp to communicate with their customers, but it is necessary to go beyond that. It is necessary to create content that adds value to people’s daily lives. This is what “gives unity” to the relationship between customer and brand. 4 – Options for promoting a business on WhatsApp In addition to the classic customer service.
WhatsApp can do much more for your company
Features such as broadcast lists, message labels and groups, when used correctly, can become great allies in your online marketing actions. The important thing is to be sensitive enough not to cross the dangerous line between marketing and inconvenience. This is perhaps the main WhatsApp tips for businesses that we will discuss in the next section. The use of WhatsApp as a digital marketing tool is a trend these days, but it is important, above all, to respect customer privacy. 5 – Be careful with the frequency of posts A common question among those who want to know how to promote a company on WhatsApp is about the frequency of publications.
This makes perfect sense, because if there is one thing that is unpleasant for the consumer, it is the brand constantly sending advertising messages. Of course, maintaining a certain frequency of communication with the audience you want to reach is important, but you need to find the right dose, and even more so, the right content. These are the two fundamental parameters for determining the frequency of these messages. There is no magic formula for how often you should send WhatsApp messages to your contact list. To determine this, you need to analyze the Marketing Persona of your strategic plan, and based on their habits, try to calibrate the sending of messages, both in terms of frequency and days and times. Now that you have a good idea of how to promote a company on WhatsApp , how about adding this tool to your marketing efforts.
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Newsletter .Digital Marketing Update The digital marketing update process is essential for professionals who want to always be up to date with the main market trends, tools and techniques. Gone are the days when you could take a course and that was it, you were ready to practice your profession without needing any updates. In a market as competitive and dynamic as online marketing , updates are made almost daily. Platforms like Google, Facebook and others are constantly adding new functions and tools to keep their resources in line with market demands. No matter what size you operate in, staying up to date with digital marketing is a practically daily task, and if you don’t adopt this routine, you run the risk of being completely out of the market.
To create these alerts, the only thing you will need is a Gmail account, and once logged into this account, create alerts with the keywords related to aub directory the marketing area you want to monitor. The result is that everything new that appears on Google related to these alerts you created will be sent to you at the frequency you determine when registering the expressions. To access the tool, click here .
Follow digital marketing references on
LinkedIn Another way to create a good digital marketing update roadmap is to follow references in your field on LinkedIn, one of the largest professional relationship and networking networks available today. The big names in global digital marketing are always publishing good information on their profiles or even their own articles on LinkedIn Pulse , the tool for publishing texts on LinkedIn profiles. It is interesting to follow these references to stay informed about the new directions the market is taking and the emergence of new strategies and techniques.
For example, I am passionate about SEO – Search Engine Optimization, and for this reason I subscribe to, among others, the newsletters of Search Engine Journal and Search Engine Land , two excellent reference websites in this area. Reference sites are often fed with a lot of information by digital marketing professionals who are the authors of these portals. In addition, the app industry is also always informing them about new tools.
