For a year now, the Nonprofit Marketing Department of the Inweb Agency has been helping the ” Come Back Alive ” Foundation in setting up and conducting advertising campaigns under the Google Ad Grants program.The Google Ad Grants program enables non-profit organizations to run contextual advertising on Google without spending an advertising budget on the part of the organization. We tell you how we helped the charity fund collect more for the needs of the Armed Forces.Media Inweb Telegram channe
About the “Come Back Alive” Fund
The “Come Back Alive” fund has been operating since 2014, and is now one of the most famous funds in Ukraine. Ukrainians trust him and are ready to help. This helps the foundation to take the lead in fundraising and financing important military and social initiatives:Kantar Ukraine research data as of April . Return Alive” is a fund of competent assistance of the army , as well as a public organization engaged in analytics in the security and defense sector
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Implementing projects for the rehabilitation of veterans.This is how the fund describes itself. Return alive” is the largest charity organization for military aid in Ukraine. We have been working since 2014, have accumulated more than 11 billion hryvnias for the army and continue to competently influence the course of the war. The fund implements projects that save the lives of our defenders and help them liberate the Ukrainian land from invaders.”
Come back alive” to the Google Ad Grants program
The audience of the charity fund “Return Alive” is companies, businesses and people who donate. In search terms, it competes with other foundations, because in Ukraine, with the beginning of a full-scale war, there was an explosive growth in the number of charitable organizations.Part of issuance on request ” charitable fund . Before working with us, Return Alive had only organic traffic. Cooperation began with the fact that the foundation received a Google grant for advertising. Charities can only use it to spread information about their activities and current projects in Google search. Also, grant advertising has its own rules and restrictions.The Inweb team joined specifically to effectively set up advertising companies and attract new and existing donors, as well as their donations for the needs of the Defense Forces of Ukraine.
he result was achieved thanks to the active involvement of “Come Back Alive” representatives
The Foundation has many projects and charitable initiatives, and along with this, the “Come Back Alive” team responded promptly to our inquiries and coordinated proposals, even after hours.This kind of involvement helped us get the desired results. It is always a pleasure to work with such a client, because his inclusion in promotion processes is always a plus for efficiency.Why did you start working with Inweb?Artem Borodatyuk, the founder of Netpeak Group, recommended our agency to the foundation, because we specialize in the promotion of nonprofit organizations.The Nonprofit Marketing Department at Inweb is unique for the Ukrainian digital sphere, and for a charity fund of this scale, it is a help in attracting even more donors for the implementation of important initiatives.In order to effectively use Google Ad Grant in PPC promotion, the “Come Back Alive” Foundation turned to us.
Why did you start working with Inweb?
Artem Borodatyuk, the founder of Netpeak what are digital influencers Group, recommended our agency to the foundation, because we specialize in the promotion of nonprofit organizations.The Nonprofit Marketing Department at Inweb is unique for the Ukrainian digital sphere, and for a charity fund of this scale, it is a help in attracting even more donors for the implementation of important initiatives.In order to effectively use Google Ad Grant in PPC promotion, the “Come Back Alive” Foundation turned to us.Tasks of the “Come Back Alive” FoundationIncrease the number of donations through Google. Sset up analytics and Google Tag Manager to track the amount of donations made – for this, an analyst was engaged. Implemented the necessary redirects on the fund’s website for the correct display of pages in the search.
nweb and “Come Back Alive” — cooperation for the sake of helping Ukraine
We are currently taking full advantage aero leads of Google Ad Grants. This leads to more donors donating funds to help the Armed Forces. We have stable growth in conversion — successful donations and a larger audience.We are not going to stop, because we feel our responsibility in our common cause – the victory of Ukraine.We worked in sprints – this allows us to quickly react to changes. That is, they set themselves tasks for a certain period of time and then reported on their completion. This gives us the opportunity to quickly adjust the strategy and promptly present intermediate results.We also launched broad semantic and brand query ads. The name of the charity fund, the already formed brand “Return Alive”, is well recognized by Ukrainians, which helped us get better results.
