The goal of any business is to grow and generate income. But if everything is clear with direct advertising, marketers’ recommendations to start your own blog often raise doubts and concerns. The money will be spent, but will it be useful?
We are sure it will, although in most cases you will have to wait. Let’s take a closer look at what companies get from blogging and when to expect results.
Why Blog
The most important question is how to build phone number list why all this is necessary. Most of those who start a blog on the recommendation of marketing expect the result in the form of sales “here and now”. But there is a nuance: the blog has a cumulative effect. Before it “takes off”, the company will receive a number of advantages and benefits, which sooner or later will add up to the desire of customers to buy. So, what to expect from a blog, except sales?
Firstly
Your blog is a great way to stay in touch with your customers and keep them update. If you blog consistently, it is a clear sign that the company is active, intereste in communication, and its experts have something to share. By the way, if your organization has several branches and dozens of employees, the blog will also be an opportunity for them to stay update.
Secondly
in real life, you are unlikely to communicate with all your customers on a daily basis. Even if you have establishe several points of contact through advertising, this will be a targete interaction that may not reach everyone. Through a blog, you can how to write a case and attract stay in touch with customers on a regular basis, share opinions and insights, demonstrate your expertise and talk about your product. Even if advertising misses someone, the blog will always work, slowly but surely building loyalty to you and increasing brand awareness .
Speaking of loyalty.
In a world where everyone produces a huge amount of information, an online presence is vital – and the more active you are in blogging, the more trust your company will inspire. A corporate blog is the easiest way to create a Tone of Voice by which a brand will be recognize and to “settle” in the minds of future customers, so that when they have to choose between several options, they will choose what is already familiar and habitual to them.
All this prepares the ground for successfully ge lists attracting new clients and increasing sales. And blog promotion is neede precisely in order to reach as many people as possible. Create maximum touchpoints, attract. Those who are ready to buy to the site and be remembere by those who are still just “warming up”.
Types of corporate blogs
Of course, for a corporate blog to work, it needs to match the company’s goals. And for that, you need to choose the type of corporate blog.
To begin with, corporate blogs are divided into external and internal. External ones are for attracting clients or applicants, internal ones are for the company’s employees. It’s easy to choose here.
It gets a little more complicate, the choice depends on what exactly you want to broadcast:
The news blog will tell about the company’s recent events, achievements and cases
Expert – will inspire trust and interest in those who are immersd in the topic. It contains articles about what the company is an expert in.
A product blog is for those who want to tell more about their products and their use than is include on the site.
An event blog will cover events relate to a company’s products or the company itself. This is not quite the same as a news blog, because here everything will be aime at covering a specific event, certainly relate to the company.
If it seems like the choice is very difficult, that’s normal. Most companies do not narrow down to a specific type of blog and maintain a mixe one. The main thing here is not to overdo it with a specific topic and not to alienate that part of the target audience that is intereste in other issues.
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How to Create a Corporate Company Blog
If we have convince you that a blog is vital, it is time to move on to the question of where to start creating it. The steps are quite simple and complex at the same time:
First of all, decide why you need a blog . The real goals and objectives of the company are the very foundation on which the next important steps will lie, they will determine the goals and objectives of the blog and help to immediately move in the right direction.
Study your target audience . As with any other promotion method, this is key. If you need to attract engineers, then writing about marketing instead of complex devices will be a mistake – the blog will attract the wrong target audience and resources will be waste.
Discuss ideas and choose topics to write about. A blog without a content plan is possible, but it is difficult to maintain. When you need to create the next publication, there is a high risk that without preparation the publication will be torn away from the general topic of the blog and all the materials will look chaotic, or it will not be possible to publish them consistently at all, which will immediately affect your reputation.
How to Run a Business Blog for Your Company
Launching a blog is only the first step. To make it work, you need to systematically maintain and promote it. In this section, we will look at the basic principles that should be followe when maintaining a corporate blog.
First of all, no matter how complex and serious the blog topic is, the articles should be simple and understandable to the target audience. This can be achieve not only by choosing the right vocabulary and simplifying grammatical constructions: the visual design of the article is also extremely important. A great way to dilute a solid text is to add images and illustrations.
Secondly, the blog should be interesting and engage the reader. The more clicks from article to article, the more benefit it will bring in the long run. On the one hand, if the reader has found the article and does not leave in the first three seconds, it is interesting anyway.
