The organic search industry is heating up as marketers and webmasters begin to see AI Overviews on search engine results pages (SERPs) across Europe and APAC.
This much-anticipated update has been on the search industries radar since early 2023, with much uncertainty about how it would impact everyone who conducts their business online.
Originally called Search Generative Experience (SGE) and now AI Overview, Google’s Chat-GPT-style response engine has arrived. Here’s what you need to know.
What are Artificial Intelligence Overviews?
As the name suggests, it is an answer engine developed by Google that collects information from reliable sources ( read as EEAT ) and compiles that information into a short descriptive answer using an LLM and cites specific sources in the summary.
They appear at the top of your SERP netherlands telegram data pushing traditional search results further down. This is often in addition to other SERP features like Featured Snippets.
What do AI Overviews look like?
Take a look at the example below:
By ignoring the content contained in each SERP feature, users looking for answers to informational queries like the one above are presented with two options to get their questions answered without having to click through a search result listing to get the information.
How will AI Overviews impact your SEO strategy?
In short, it shouldn’t impress. Your strategy will focus on providing your users with insightful, authoritative content through a fast and intuitive website experience.
Getting featured in the AI Overview will be much the same as getting featured in the Featured Snippet. Google needs to view your content as most valuable in terms of EEAT (Experience, Expertise, Competence, Trust) because it has determined that the information you provide demonstrates all of these factors better than your competitors.
However, being featured in an AI Overview will only benefit your business in terms of brand awareness, as most users get the information they are looking for from the SERP, so the volume of traffic to your website for informational pages will decrease.
How will AI Overviews impact your SEO reporting?
Websites that rank for these queries, often referred to as zero-click searches , receive search impressions but no clicks. Therefore, as mentioned above, many website owners with informative content may begin to see a decrease in search visibility and traffic to such pages.
This isn’t necessarily bad for your business as Google and users will continue to be directed to your site. When they want to take an action, so you’ll continue to earn revenue from product/service queries.
How do I know which keywords AI Overviews appear for?
AccuRanker detects any AI Overview results for. Artificial Intelligence Overview both desktop and mobile searches across a wide range of regions.
Within any group/domain of tracked keywords the current state of email marketing for agencies users have the ability to filter them using SERP Features -> AI Overview
The result is a list of your tracked keywords, with an AI Overview represented by the ✧ Symbol in the SERPs.
You can verify this with the saved HTML preview of the. SERP by clicking on the at the end of the line.
What to expect from AI Overviews in the future? Artificial Intelligence Overview
It’s all just speculation at this point, but professionals in the industry have seen examples of AI-generated product listing pages. Which could further improve existing product-related SERPs.
Users searching for mid- and long-tail product aub directory queries are currently presented with multiple. Product images interspersed between the Merchant Center carousel and traditional organic listings. Future iterations could feature a variety of products from multiple merchants. On a single SERP, similar to a traditional category page on an ecommerce website.
We will update this as AI Overviews evolve with the types of search intent affected. And how you can optimize or adjust your strategy to adapt to the changes.
