Did you know that the New York Times’ most popular piece of content wasn’t an article, but an interactive “Rent or Buy” calculator? But of course, more entertaining quizzes can be wildly successful and viral. That’s why Buzzfeed launches new quizzes every day.
So in this article, we are going to share real-life experiences, why you should use them, and compare multiple platforms to help you find the best quiz maker.
Why Online Quizzes Are Great for Websites
Let’s start from the user’s perspective. Since we are all inundated with austria phone number list a constant stream of content and data, it can be difficult to find the information you need efficiently, quickly, and without going into a frantic research mode.
This is the first point:
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Quizzes can help you find useful information in a fun and relaxed way.
This is the idea behind our own quizzes, and we’ve found that users respond really well to them. They often use them as a jumping-off point before diving into the website builder, proving that these initial touchpoints work well. This same idea works great for an online store, where you can guide customers to the best product for them.
But not all quizzes are used to direct users to information. Sometimes they are just games, and that’s fine too:
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They can drive best quiz traffic by engaging users in a non-committal process.
We’re specifically talking about europe cell phone number services Buzzfeed-type personality quizzes (Which Teenage Mutant Ninja Turtle are you?) or knowledge/triviality tests (How much do you know about K-Pop?). These quizzes appeal to our sense of challenge (and narcissism), making them hard to resist. Plus, they’re easy to share on social media, meaning you can drive traffic from other channels.
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They are great for collecting information about users.
Now, on to marketing and sales: You can use quizzes as a powerful lead generation method. In other words, they’re great for capturing best quiz email addresses and other contact information. And you can even take it a step further: use them ch leads to segment customers and qualify sales leads. If you’re not familiar with the term, it’s all about separating the wheat from the chaff and focusing on the people who are most likely to buy your services or products.
Quizzes, polls or voting?
Good question. In this article, we’ll focus on quizzes, but there’s some overlap with surveys and questionnaires. In fact, all of the tools below allow you to create all three types of surveys. Some even offer online calculators that are more complex to implement, but also based on questions and results.
