Competitive intelligence in the realities of the modern world is a necessary and effective tool for business development. It helps to increase the competitiveness of the organization and achieve the intende goals, relying on the experience and strategies of enterprises that are real or potential competitors. In this article, we will consider the working methods of competitive intelligence, its main principles and important aspects that must be taken into account by every company striving to firmly occupy its niche in the market.
Interpretation of the term “competitive intelligence”
Competitive intelligence in the broad special database sense of the word is an activity of an enterprise carrie out with the purpose of obtaining and analyzing information about existing and potential competitors, their work, goods sold or services provide.
All work is carrie out strictly in accordance with current legislation and without violating ethical standards. And this is the main difference from industrial espionage.
Different sources use different terms: “business intelligence”, “corporate intelligence”, “business intelligence”, “commercial intelligence”, “economic intelligence”, “analytical intelligence”, “marketing intelligence”. All of these terms refer to the same activity.
Competitive Intelligence
The data obtaine by the employees-informants were provide to the
Business intelligence in a constantly developing and expanding market allows you to get. A complete picture of the real competitive environment base on data about competitors. The company kutatua mawazo potofu ya kawaida kuhusu usanidi wa programu maalum nees. This to develop its own effective strategy using. The experience of other enterprises, take into account the strengths and weaknesses of competitors, and modernize the company’s functioning for more productive work, market development and development.
History of Competitive Intelligence
Competitive IntelligenceThe first official documents on the use of competitive intelligence date back to the end uab directory of the 14th century. The bankers distribute a “news manuscript” among their employees, which containe carefully selecte, targete political and commercial information. It came from all channels that were within the company’s area of interest and was use to make management decisions.
