Talk about implementing online marketing. Strategies , concepts such as SEO , SEM. Analytics, Inbound Marketing . Social Media, contests and gaming, e-mail marketing… quickly come to mind … all of which are inextricably linked to the final achievement of objectives such as increasing visitors or users, increasing the conversion rate, increasing sales, generating engagement or online reputation.
Marketing strategy, we must prioritize
Tactical elements, those mentioned above (SEO, SEM, Social Media, Displays, etc.), will integrate the strategy, design them for our target (segmenting our clients and potential clients), limit them to a budget and timing, set objectives, plan, launch, execute and measure.
The problem in digital
Online marketing, we have a critical horizontal element, which is often forgotten, and which is the main motivator for repeat visits, prescriptions, recommendations, engagement…yes, we are talking about content, content marketing in its broadest sense.
As always happens in marketing
professionals in this sector love to put labels and surnames on everything, treat it as something new and give it a lot of publicity.
This case was not going to be an exception.
Content marketing is nothing more than the generation of useful and interesting content for the user.
Will fram in a specific
type of content for a specific type of user. For example, this blog talks only about marketing topics and is aimed at both marketing professionals and students, as well as anyone who likes marketing in its broadest sense.
What we can never forget is that all content must provide “something” to the end user/reader: whether it be a solution, interesting data, learning or teaching, novelty, analysis and conclusions, projections, forecasts …
Translated into marketing language
Wonder, have we marketing professionals never done content marketing? Obviously yes, what happens is that now there are more platforms and channels but the basis, the way of doing it is the same!!!!
Elements of content marketing
This is nothing more or less than the different ways that exist today in the digital world to publish content, the formats:
Generate good content marketing
We give you the keys to not fail when writing content, although as you will see it is all common sense, just follow these 8 steps:
First step : although it may seem obvious, choose interesting topics related to our brand or blog, and that are of interest to our community or potential reader, client, user…
Many people/brands write without knowing their reader/client in depth…ask them!!!
Of course, don’t write about topics that you are not a certified expert on, because they will end up being discovered!!!
Second step : write correctly, that is, be very careful with grammar, punctuation, spelling, syntax.
Use aesthetic resources, synonyms, metaphors, metonymies, parallelisms…enrich the texts.
Chort, take care of the pros
Third step : write naturally, as if we were telling that topic or content to a friend, an acquaintance, in a meeting, to a client or in a large forum.
This way you will be able to express a personal style!!!
Step 4 : Always support your content, whether with an image, real examples, videos, an infographic with an introductory text…
Combine the written part and the visual part because the digital world is a 100% visual world!!!!
Step 5 : Organize the content well to make it easier to read, taking care of the structure of the content, marking headlines, subtitles, using bold and underlining…
Does this sound familiar to you?
Well, if translated into SEO it is the use of H1, H2…the density of keywords, highlighting important parts…
Step six : apply traditional journalistic techniques; summarize the content in the first few lines, then develop the idea and finish with some conclusions and a call to action.
It is necessary to seek interaction because we launch content for people!!!
Step 7 : Whether you are a brand or a person
The human verified overseas data we collect ensures that your campaign reaches the right audience. At the end, we whatsapp data always want your business to be on the right path, and perfect leads are helpful to all. Make your startup faster. But we provide you with a whatsapp data that you can buy (another cheap library based on GDRP) Respect: ua daredyeh kab tak achey buzneessh karogey (asibhi method). Overall, this is your own list of whatsapp data from all websites that allow for brute force or may not be authority, but always trapped in our archives.
The client doesn’t want to hear how good
you are, they want you to prove that you are truly an expert and specialist in that specific subject.
Provides solutions, ideas, accepts criticism and praise…
What are you waiting for?
Step eight : content marketing requires consistency, time and discipline.
Useful and valuable content is not generated in 20 minutes; it requires a minimal investment of time because there are many factors to take into account.
In my specific case I can guarant
If we want to create a long-lasting and stable link, if we want to increase the brand image, the online reputation, the community,….we must publish periodically (you just have to decide when you want to do it).
Useful tools to manage your content
Of course, there are tools that will help us promote and disseminate our content, but they will not ensure that it is of quality and provides value.
We will tell you some that we must know and use without fail:
Clear that in a digital environment
where the main focus is how to promote a company on whatsapp communication, whether through a site, blog, social networks… the content is and will always be the “message” that A, in this case , receives the input and there is feedback, that is, a response and a dialogue.
Let’s say what we’ve been studying
Sense, the content, the alb directory message to be communicated, is essential to establish profitable and quality connections and links; it is critical to generate a response, to establish a dialogue, to create trus.
