Every new year that begins. We all rack our brains to Digital marketing define. New goals to fulfill, goals that will make us better. Advance personally or professionally, undertake. New projects and paths human beings need to move forward.
Exactly the same thing happens
The business world: new objectives are defined to be achieved, a new Annual Marketing Plan is designed, new actions and tactics are implemented… the search for continuous improvement is inevitable!!!!
And we digital marketing professionals were not going to be any less, seeing how 2014 has ended, analyzing a multitude of blogs and websites; marketing actions and campaigns of a multitude of brands; reading gurus and not so gurus… we have come to the conclusion from La Cultura del Marketing , that if you work in digital marketing you should include at least these 5 new goals in your list “of things to do in digital marketing in 2015” so as not to be left out of the game.
First purpose: engagement, engagement and more engagement
The trend of getting thousands and thousands of followers at any price has gone out of fashion because other types of values and metrics such as the proactivity of your community, comments, the number of shares, interactions, debates generated… in short, the value contributed, the engagement , are increasingly important .
You have to go from follower to prescriber and then to true fan… because it is more useful for you as a marketing professional to have 2,000 loyal followers and prescribers, who are active and provide feedback; than 18,000 zombies who only serve to show off and appear in some ranking…
So this new year, work to create a community on social networks of value, of human and professional value, of relationships… it is obvious and we know that the process is slower, but the results will be exponential.
Second purpose: now yes, mobile marketing
For two years now we have been committed to integrating mobile marketing into our digital marketing strategies…2015 is the time to do it!!!
We are not going to give you more data because it is overwhelming. Start thinking that your client uses mobile devices for everything, from reading email, visiting websites and blogs, doing quick searches on Google, buying a ticket, going to a place (with Maps, browsers, geolocation), sending messages and chats (WhatsApp, Line, Telegram…), making payments, taking photos, using all kinds of applications…
In all these moments of consumption and purchase, have you asked yourself if your brand is present? Have you designed actions that seek to attract new customers and profitability?
You are losing business opportunities
It’s time to do SEM campaigns for mobile, direct marketing actions on WhatsApp, geolocation actions for potential customers with discounts and promotions when they are close to your business, campaigns on Facebook Ads or Twitter mobile, interactions with QR codes or augmented reality; integrate the offline and online world using the mobile as a connection support…
Third purpose: quality and personalized content
I think this point has been the most discussed this year in the marketing blogosphere. Just type “ content is king ” into Google and you will see more than 15 million results…
In this case, you have to go one step further. It is not enough to create quality content because if the reader/client/user knows you, they will take it for granted, and if they don’t know you, it is what they are looking for.
With our hand-verified overseas data, your campaigns are sure to reach the right audience. Therefore, we have built a strong team and work hard to keep your business advertising database on the perfect right path, giving potential customers value for money – because this helps everyone grow your startup faster. It is a purchased phone number library (: respect – because it can be done during the day or at night, you can do business well → low price GDRP Finally, we found that an aggregated list of phone numbers was hosted in our Facebook website blocking plugin, and no single version of this data was ever saved on any of our servers.
We must go one step further along two lines:
– Personalized content : If we know our customers, because we have more and more data about them, why not offer personalized content to groups of customers who demand or have the same needs.
For example, if we launch an e-book on “Inbound Marketing” and 2,000 clients download it, can we generate more specific and ongoing content on Inbound Marketing for those 2,000 contacts?
The answer is YES.
– Reverse content : in this case it is about making the client participate, telling us what interests them, what topics they would like to share, making them participate by creating and generating content and value for the brand…let’s make them prosumers in the generation of valuable content.
Think he’ll feel more connect
to the brand that shares his ideas? Don’t you think he’ll be an advocate in times of crisis? Don’t you think their relationship will take a step forward?
Fourth purpose: Growing social networks, new opportunities
During 2014, other social networks have become established and have grown exponentially, perhaps less integrated into digital marketing strategies (obviously depending on the sector) and which are outside the well-known Twitter, Facebook, Linkedin and Google Plus.
We are referring to Instagram, Pinterest, Tumblr and Snapchat… social networks that provide new forms of communication, much more visual, more interactive and direct… a different way of contacting customers.
Have you considered whether your brand should be present? Have you considered whether these are platforms where you can impact your potential client?
Companies and brands should opt for more. Visual formats such as infographics. Photographs animations, videos… to contact and communicate with their clients… we are gradually moving towards the visual… don’t be left behind.
Fifth purpose: communication formats
Customers increasingly demand that communication digital marketing resume channels with brands be multi-channel, multi-support and multi-message; because the same customer behaves differently on each of the social networks in which they “exist”, because it is the same customer who consumes content on different supports, because it is the same customer who uses a multitude of platforms, because the moments of consumption and connection with brands vary every day, every hour, every minut.
Holistic or transmedia narrative
Campaigns will alb directory the stars in 2015 because they rely on a narrative discourse without constraints, where the user participates and is the protagonist, with different levels of depth and different levels of communication that range from a TV spot, to a prequel on YouTube, or an online store with the products, or a game created from the product/service, or versions of the campaign by the viewers.
