Digital marketing is quite complicated to master. Digital Marketing Statistics constantly emerging, consumer behavior is constantly changing, and Google updates its search engine algorithm 500-600 times every year.
In other words, the field of digital marketing is constantly evolving. To stay ahead of the competition and keep up with consumer demands, your business should too.
With that said, let’s look at some digital marketing statistics that will help you take your business to the next level.
Email Marketing
1. There will be around 4.4 billion email users worldwide by 2023
Although emails have been around since the Internet became popular, email remains one of the most powerful marketing channels to date.
And with more than half of the world’s population set to actively use email by 2023, email marketing isn’t something that should be ignored.
But that doesn’t mean you should apply the same email marketing tactics as in the old days. Most users associate standard promotional campaigns with spam, so a one-size-fits-all tactic might not work as well.
2. Targeted campaigns can increase revenue by up to 760%
In contrast to other marketing channels, emails feel more like a one-on-one conversation between businesses and their audiences. If done right, that is.
That’s where microsegmentation comes in. This is the process of dividing your audience into multiple groups based on criteria like purchasing behavior, demographics, personality traits, etc.
As a result, microsegmentation allows you to create smaller yet meaningful email campaigns explicitly targeted to each segment of your audience, resulting in higher conversion rates.
3. A/B testing can increase ROI by up to 37%
Getting your emails right on the first try isn’t that easy. That being said, you should continually experiment with new copy, subject lines, CTAs, or images and see what works best for you.
An effective way to do this is through A/B testing. This is a widely used testing methodology and is especially popular in email campaigns.
This process involves testing two variants of the same format, with slight variations between them to see which one works best.
As a result, A/B testing allows you to see exactly what works and what doesn’t, leading to data-driven decisions, better user engagement, and higher conversion rates.
But when A/B testing, keep in mind to only change one variable at a time, such as your subject line or your CTA copy. This allows you to identify how specific changes affect your email campaigns.
SMS Marketing
4. 80.5% of consumers check their text notifications within five minutes of receiving them.
In the digital marketing space, SMS (short message service) is becoming a powerful tool to reach and engage audiences. As of 2022, statistics indicate a growing interest among consumers, with 91% expressing a willingness to sign up to receive text messages. This presents a valuable opportunity for businesses to take advantage of a highly engaged audience.
What makes SMS marketing particularly appealing is its remarkable open rates, soaring as high as 98% . This impressive metric underscores the effectiveness of text messaging as a direct and impactful communication channel. In particular, the immediacy of SMS communication is underlined by the fact that 80.5% of consumers check their text notifications within five minutes of receiving them, emphasizing the timeliness and versatility of SMS messages.
As we move into the digital landscape of 2022 and beyond, integrating SMS marketing into your overall strategy can prove to be a strategic move, offering a direct and efficient way to connect with your audience.
Social Media Marketing
5. 64% of marketers plan to invest more in short-form video in 2022
Compared to other types of content, such as images, infographics, or plain text, consumers and marketers seem to prefer videos.
In fact, Tweets with videos generate ten times more engagement, while video ads reduce cost per engagement by 50%.
And with good reason. Because of their dynamic nature, videos stand out in users’ feeds and attract more attention. What’s more, they are easier to follow and allow brands to convey a stronger message.
But what about short-form videos? Why are they so popular among viewers and creators?
We spoke to some experts from a top social media marketing agency , and they said it comes down to two reasons: attention span and repeat views.
The average human attention span is about 8 seconds . Short-form videos ensure that viewers absorb all of the information presented before losing interest.
In terms of repeat views, people prefer to rewatch a 10-second video over a 5-minute one, which is essential for the brand message to become embedded in the minds of users.
6. 71% of consumers who have had a good experience with a brand’s social media service are likely to recommend it to others
The advantage of social media is that it provides a two-way conversation between businesses and their audiences.
That said, social media marketing shouldn’t just be about posting content. That’s only half the battle.
Next, you need to make sure you’re constantly engaging with your followers by responding to their comments, asking for their feedback through polls, and encouraging them to participate in your activities by posting user-generated content or hosting contests.
Also, try to humanize your brand, as this will allow your followers to establish a stronger connection with you. You can do this by posting behind-the-scenes content and injecting a bit of humor into your posts to lighten the mood.
7. 90% of marketers consider influencer marketing to be effective
In fact, every $1 spent on influencer marketing will generate up to $18 in return. This is because influencers have a close-knit community behind them and are generally seen as experts within their niche.
As a result, any brand mention or product recommendation on your part can lead to a significant increase in traffic and sales for the brand in question.
What’s more, some influencers don’t charge for their endorsement. You can send them one of your products as a gift or mention them on your social media page.
But to achieve optimal effect, you’ll need to find the right social media personalities. That said, look for influencers who align with your brand’s core values and who have a similar follower base to your target audience.
SEO
8. Mobile devices generate 54.4% of all web traffic
As mobile phones have become the device south africa email list of choice for most users around the world, Google is looking to improve its search experience by putting small screens at the top of its list.
As a result, the search engine has decided to set mobile-first indexing as the default for all websites.
In other words, Google robots will focus on mobile-optimized versions of websites when ranking them in search engine results pages (SERPs), leaving desktop versions aside.
To put it another way, a mobile-optimized website is becoming a necessity, rather than a nice-to-have.
That being said, when building a website, make sure to keep mobile devices in mind throughout the entire web design phases – from developing the wireframe to designing the user interface, fine-tuning how your content will be displayed, and so on.
9. 41% of adults use voice search daily
Additionally, 93% of consumers report that they are satisfied with their voice assistant, so voice search is likely to increase in popularity in the future.
This is a big deal in terms of SEO, as websites will need to be optimized for voice search to increase their rankings.
In other words, you may need to adjust your keyword strategy. This is because spoken queries are longer and sound more natural than written queries.
Therefore, focusing on question-based long-tail keywords is a good idea.
Additionally, voice searchers are calls with the top ai phone caller technology often looking for quick answers to immediate questions. This means that Google will rank websites higher that provide short but accurate answers on a given topic.
In fact, the average voice search result is 29 words .
One way to solve this problem is to create FAQ pages where you provide concise answers on multiple topics.
FAQs are also useful for improving your internal link building strategy, as you can link your answers to other pages that cover the topics in more detail.
10. 28% of local mobile searches result in purchases within 24 hours
If you run a brick-and-mortar business, being at the top of local search results can be a game-changer for you, especially considering that 46% of all Google searches have local intent.
The first step to optimizing for local search is to create a Business Profile to appear on Google Maps. After that, add information to your listing. Keep in mind that the more information you add, the higher your ranking will be.
That being said, be sure to add a brief description of your business, photos, offerings, your opening hours including contact details, and provide links to your website.
Please note that this information should be consistent across all platforms, including your website, other directories, and social media.
Also, collect reviews and respond to comments. This tells Google that you are committed to your customers and will rank your business higher as a result.
Lastly, don’t forget to optimize your website, as it can affect your business listing. Again, make sure it’s mobile-friendly and also includes local keywords, as it shows Google that you’re relevant within your area.
Content Marketing
11. Content marketing costs 62% less than traditional marketing
And here’s the kicker: it can generate about three times as many leads.
That’s because, with content marketing , the company offers value to its audience without necessarily expecting something in return.
More specifically, the content aims to identify and solve audience problems while educating readers to make an informed decision.
As a result, content can gain the trust cz leads of the audience, thereby generating more leads and increasing conversions.
In terms of spending, content can be more cost-effective because Google rewards it for value. Therefore, your web pages will rank higher in SERPs, ensuring a steady flow of traffic without much effort.
For example, you’ll need to spend money to keep your ads running continuously with PPC advertising. Once your budget is exhausted, your ad will disappear, and so will your traffic.
12. 70% of consumers want to learn about products through content rather than traditional ads
Again, it’s a matter of trust. People are often bombarded with ads that scream “Buy me!” and would instead read content that provides value and helps them make a sound purchasing decision.
However, that doesn’t mean your content should revolve solely around highlighting the benefits of your products or services. For the most part, you’ll want to offer blogs that actually help your audience save time and money, like how-to guides, for example.
Follow the 80-20 principle as a general rule. 80% of your content should focus on providing value to your readers, while the rest can be promotional.
This way you will gain the trust of your readers and convince them to choose your products or services without being too intrusive.
13. 68% of B2B marketers used case studies
In addition to blogging, publishing case studies is another effective way to gain the trust of your audience and increase conversions.
This is because they allow people to know the ins and outs of how you work and give them the chance to evaluate whether your products or services are worthwhile.
What’s more, case studies are niche-specific, meaning you’ll attract qualified leads that don’t require much nurturing.
Finally, case studies can be a great resource for repurposing content. You can take specific parts of your case study and turn them into videos, blog posts, podcasts, etc.
Takeaways
All in all, these have been some statistics that will hopefully give you an idea of what your digital strategy will look like in 2022.
Remember that audience segmentation and A/B testing are essential in email marketing.
With social media marketing, consider shifting your content toward creating short-form videos and make sure you engage with your audience regularly.
With mobile traffic at a higher rate than ever, optimizing your SEO strategy for mobile is crucial, both in terms of your website design and your keyword strategy.
Lastly, don’t forget about content. It’s a great way to build a strong relationship with your visitors and also improve your rankings.
That being said, take the time to understand your target audience, emphasize quality, and provide valuable information.
