In 2018, the number of monthly active users on Facebook exce 2.3 billion. Many Chinese manufacturing companies have long been eyeing the big cake of Facebook and have taken action to seize the commanding heights of the industry in order to gain first-mover advantage and thus achieve overtaking. Due to the lack of relevant Facebook promotion experience, many companies’ Facebook promotion is still in the initial stage – registering personal homepages and public homepages, adding friends and daily posting, and they don’t know how to open and build advertising accounts. Today, Huanxin will tell you how foreign trade companies can build Facebook advertising accounts.
There are two ways to open a Facebook advertising account
The first is to open an account by yourself. Log in to the business management platform and bind your personal crit card (you could use Alipay before, but this function has been remov). The freom of opening an account by yourself is relatively high, but due to the data leakage incident on Facebook some time ago, the Facebook platform does not currently support individual account opening. Of course, this is also for the maintenance of the platform environment itself.
In addition, you must not violate the
Facebook advertising policy. If you violate the Facebook advertising policy, your account will be block and the funds will be frozen in the account. If you want to unblock it, you will have to pay a fine of US$6,000, and the unblocking period will be very long;
the second is to open an account by an agent. Give the relevant information to the agent and let the agent be responsible for opening the account (of course, this will be charg). If there is a problem with the account, just go to the agent directly. However, the current domestic account opening channels are chaotic and there are many online scammers, so you must choose a regular Facebook agent.
However, whether it is individual account opening or agent account opening, setting up a Facebook advertising account requires following the following steps:
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1. Personal account and public homepage
2. Register for Business Manager
3. Install Facebook Pixel
4. Advertising account establishment
1. Personal account and public homepage
As we all know, Facebook advertising accounts are built on the basis of Facebook public pages, so a Facebook homepage with detail information, rich content and professional packaging is a must. In addition, personal accounts are mainly us to receive verification messages, system notifications, etc. Therefore, before opening a Facebook advertising account, you must have a Facebook personal account and a Facebook public page.
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2. Register for Business Manager
How to build Facebook advertising accounts for foreign trade companies
First of all, you ne to understand the difference between Business Manager and Ads Manager. These are two different tools and you must not confuse them. Correctly distinguishing between these two management tools will how to use stories in marketing strategies help you systematically understand the operating mechanism and account structure of Facebook accounts.
Business Manager, referr to as BM, can help advertisers manage all advertising accounts, homepages, applications and permissions in one stop. Ads Manager, also known as AM, is plac under the BM account and is mainly us for advertising management, so BM’s management authority is far greater than AM’s.
The following is the registration process for BM:
Log in to https://business.Facebook.com to register an account and follow the system prompts to complete the registration.
After completing the registration, click on the settings in Business Manager, set the payment method, and bind the agb directory crit card.
Adding ad accounts and Pages
3. Install Facebook Pixel
Facebook pixel (Facebook Pixel/Facebook SDK) is a tracking code appli to the website. It is mainly us to track advertising traffic, measure advertising effects and conversions. When a BM account is generat, the advertising account will generate a unique account number. Facebook pixel is also generat bas on this number, so Facebook pixel is also unique.
The following is the process of installing Facebook pixel:
Copy the Facebook pixel code of your accountHow to build Facebook advertising accounts for foreign trade companies
Paste the Facebook pixel code into the Header box (or elsewhere depending on your site).
Click Save
Download Facebook Pixel Helper from the Google Store in Chrome browser to check whether the pixel is install successfully
4. Advertising account establishment
Before placing an ad, you ne to do the following preparations
Your business goals (to determine your advertising objectives)
To whom do you want to advertise (to determine the audience for your advertisement)
Advertising budget
Material preparation (pictures, videos, texts, websites, etc.)
After these are ready, we can set up an ad account. First, we ne to clarify the structure of a Facebook ad account, which is campaign-ad group-ad
At the campaign level, you first ne to set your ad goal. Do you want to increase homepage engagement? Or get customer leads? Or increase brand awareness? Of course, these ne to be bas on the nes of the company.
Then set the campaign name
There are also some custom options, such as campaign call charges cap, creating split comparison tests, budget optimization, etc. At the ad group level, the main thing is to set the homepage, audience, placement, budget and schule, etc. At the ad level, the main thing is to set the homepage publishing identity, format, multimia materials, text and URL link, etc. After setting up all the content, you can click “Publish”. After passing the review, the ad can be launch. Have you learn how to build a Facebook ad account for foreign trade companies ? If you have some questions about today’s content, or other questions about Facebook promotion, you can contact Huanxin at any time through the contact information on the website.
