Want to build a foreign trade website?
Have you chosen a domain name?
As we all know, a domain name is the basic symbol of a website. All website content and traffic are related to a specific domain name. A good domain name has a certain impact on SEO and website operations, and can make work more efficient!
Next, Huanxin will teach you how to choose a suitable domain name!
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1. Domain name branding principles (large companies)
2. Keyword principles for domain names (small companies)
3. Domain name length
4. Choice of domain name suffix
5. History of the domain name
6. The source of the domain name
7. Apply for an SSL certificate
8. Domain name renewal
1. Domain name branding principles (large companies)
For large companies, it is better to use the company name or brand name as the domain name.
In order to fully protect your domain name brand, it is better to register related domain names to avoid being preempted by others. For example: if you register a .com domain name, you can register and protect .net, .cn, .net and other domain names at the same time if you have the ability, and you can even consider registering some domain names with similar spellings.
2. Keyword principles for domain names (small companies)
For small companies, due to their low visibility, if they use the company name or brand name as a domain name, it will take a lot of effort to do a good job of such a domain name, and the effect may not be good.
At this time, it is recommended to use the keywords of the main product to buy a domain name. The presence of keywords in the domain name can not only make the website’s related keywords rank better, but also quickly gain the trust of search engines.
Imagine that when you search for a certain keyword, if you find a domain name with the corresponding keyword (the search engine will display it in bold), will you think that this website is more valuable, more professional and more trustworthy?
How to choose a domain name based on keywords?
I recommend you: https://kwfinder.com/ . After entering the keyword, it will generate a series of related words and long-tail words, and display the competition difficulty, etc. We can filter them appropriately according to our needs.
(Note: If you cannot register with the brand name and/or keyword alone, you can try brand name + main keyword.)
3. Domain name length
Generally speaking, the shorter the domain name, the easier it is for users to remember. Think about yourself, when we need to enter a very long domain name, is it likely that we will give up halfway through?
A good domain name should be concise and easy to remember, easy to enter, and have a certain meaning, so that people can remember it at a glance, pronounce it clearly, and not prone to spelling errors.
The integration of virtual phone numbers with advanced communication features further enhances their utility. Services often include call forwarding, voicemail, and automated responses, streamlining communication phone number library processes for businesses and individuals alike. This versatility not only improves operational efficiency but also fosters better customer engagement in your business.
A short and exquisite domain name is conducive
To user memory and can improve the user experience of the website.
4. Choice of domain name suffix
What kind of suffix can be registered?
There are hundreds of domain name suffixes in the world, but not all domain names with suffixes can be registered.
First of all, we need to see whether the suffix is open to global registration. If not, even if you use false information or the what are digital influencers so-called “hanging” to successfully register, you are still not the legal owner of the domain name. When encountering problems such as registration bureau review, domain name disputes, and domain name transactions, you will be in an extremely passive position.
Secondly, we need to consider whether
The country (region) is politically stable and whether the Internet policy is stable. How to choose a suitable suffix? ① Common and publicly open international domain name suffixes include .com, .net, .org, etc. If the domain agb directory name is not preempted or for a specific reason, it is recommended to choose .com first . .com is a good domain name generally recognized by the domain name community, with a high reputation and popularity on the Internet, and has long been deeply rooted in people’s hearts! In addition, although the search engine will give a much higher weight to the suffixes of .edu (educational institution).gov (government agency).
We often see some government websites
That have not been updated for many years. Its ranking and weight are particularly high, and news is also received in seconds, but ordinary users cannot apply for these “high-weight” domain names! ② If the website service or product has a specific target market, you can register a geographic top-level domain name : that is, a domain name with a geographic domain name as the suffix. For example: if the business is oriented to the US market, you can choose a .us domain name; if the target market is Japan, you can use .jp as the suffix.
For a table of domain name suffixes from all over the world, please refer to
https://wenku.baidu.com/view/dbe8d2828762caaedd33d460.html ) Using geographic domain names gives the website an advantage in regional rankings, and to a certain extent makes the positioning of target customers more accurate; and in the eyes of netizens in the target area, such a website is more credible and more friendly. (Considering the brand strategy, many websites will try to register all international domain name suffixes and domain names with suffixes of countries or regions with branches. Google is an obvious example, as shown below:)
Where can I buy geographic domain names?
Here is a website I recommend to you: 1198.cn is China’s largest overseas domain name service platform. In addition to operating global domain name registration business, it has also built the first “country domain name trading platform” and “global brand protection” business in China, providing users from all over the world with global domain name registration, domain name trading, domain name repurchase, domain name brokerage, brand protection and many other services.
5. History of the domain name
① Age of the domain name
The earlier the domain name is registered, the more favorable it is for ranking.
Buying old domain names is beneficial to the later website ranking.
