The field of clothing and footwear is one of the most competitive and has existed for many years. New shoe and clothing stores face typical problems — low visibility and stagnant sales. Digital marketing can solve these problems in .In this insight, we will take a detailed look at how to promote a clothing and footwear store in 2024. We will tell you what to pay attention to when promoting and what trends are currently relevant in each of the areas of digital marketing.Subscribe to our Telegram channel | Jump into digital so you don’t miss new articles and cases from the digital marketing agency Inweb.You may also be interested in: an insight into how to promote the beauty industry .
Features of promotion of clothing and footwear stores
In a study of consumer attitudes of Ukrainians, Garus highlighted that clothes and shoes are among the first three categories that are bought during the war. And research from Shoptify indicates that clothing is the most popular area of shopping in 2024 in the US. However, despite its popularity, the fashion industry has its own promotion features and individual problems that must be taken into account before forming a company’s promotion strategy on the Internet.
Telemarketing in particular can be very beneficial shop for a shop because by using customer databases or buying appropriate industry lists. Through online purchase, visiting the shops or by rewarding customers via loyalty cards, shops are able to capture a list of customers willing to receive information. It is crucial to follow imperatives such as GDPR. This allows for relevant information on the database to be updated and helped in improving communication and therefore enhance customer relations.
What difficulties do clothing and shoe stores face:High competition in the field.Low recognition.Stagnation of sales.Demanding audience.However, every problem is a new opportunity, so knowing about difficulties in advance allows you to implement effective solutions.Creating an interesting brand story that resonates with the values of the target audience can also help in the fight against competition . This will create an emotional connection that can become a sales associate for startup brands.
Competition in the fashion sphere
In 2024, the global revenue from the garment industry market, which includes clothing and footwear, will be 1.79 trillion US dollars . High profitability means there is a lot of competition. Moreover, you have to compete not only with domestic brands, but also with global ones. Brands like Zara, H&M, Sinsay have big budgets for promoting their products and pay a lot of attention to market research, production optimization and usually offer better prices.Competition among retailers and stores on social networks is also high.Features of promotion of clothing and footwear stores. Requests for “shoes” and “underwear” on Instagram. The chests show potential competitors.Working with the competition of 2024 in the fashion sphere is difficult, but possible. If you focus on the unique selling proposition (USP) from the brand .The Ruslan Baginskiy brand creates couture headwear inspired by Ukrainian national art.
The development of recognition is one of the problems of the fashion market
The development of recognition is one of the problems of the fashion market. The fashion industry has so many brands and retailers that it’s hard to stand out. Although recognition and, as a result, trust, can be the reason why they buy from your store, and not from a competitor. Its development is a controversial issue if profitability is assessed and the realities of Ukrainian business are taken into account.In order to develop recognition, large brands need to build a comprehensive brand strategy that will convey the company’s UTP, values, and benefits to the buyer. However, brand strategy requires a lot of investment.After all , according to the plan, it is necessary to start with a full-fledged audit of the brand , the formation of portraits of the target audience. Then it is necessary to analyze the results, and later involve designers to form a guideline and brand elements. After that.
Stagnation of sales: what to do if the product is not bought
Stagnation of sales in the field of clothing can telegram iibrary be the result of several prerequisites: incorrect marketing, irrelevant or low-quality goods, seasonality of consumer attitudes.Sometimes the prerequisites work in a complex, if you bought a product that was relevant at that time, and its delivery was delayed. Accordingly, when such a product arrives, it may not be relevant for the consumer, because the seasonality of moods or the trendiness of things has already passed. In this case, an effective marketing campaign aimed at an audience that does not care about trends, or that wants to save money on purchases for the next season, if they are winter or autumn items, will help.Do not build a campaign on a low-quality product. It may seem that if you lower the price and start advertising, it can be sold. However, in this case.
Demandingness of the audience towards fashion brands
Buyers have the same requirements for clothes aero leads or shoes as for other areas – quality, availability, attractiveness. In the luxury segment, this may be accompanied by a desire to be involved in the community.Demandingness of the audience towards fashion brands. Jimmy Choo shoes are a brand you want to buy because celebrities wear them. And it is also mentioned in popular series and films, in particular, in the cult “Sex and the City”.Clothes are bought because there is a need or because they like it. Shoes are bought for the same reasons. Sales don’t always require expensive marketing. For them, it is necessary to make effective advertising for the target audience.Algorithms of social networks and search engines allow you to filter target audiences, enter keywords into search queries, analyze behavioral factors, and “catch up” with a buyer who viewed the site and left it.
