Welcome to the Dreamforce 2024 Day 3 Recap ! As your Dreamforce Guru , I’m excited to share the highlights from this day, which was packed with technological innovation, spectacular entertainment, and great social engagement. At Freeway , we pride ourselves on being at the forefront of the latest Salesforce updates , deploying solutions quickly to deliver the most value to our customers. Here are the most significant events of the day.
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The Freeway & Dole team sharing Dreamfest together
Dreamfest: An Event to Remember
Dreamfest night was, without a doubt, an unforgettable event. Held at the legendary Oracle Park , home of the San Francisco Giants, this edition of Dreamforce brought fans together to enjoy a spectacle of music and solidarity. The night featured impressive performances by P!NK and Imagine Dragons , who brought the stadium’s energy to the max with their incredible presence and talent. In addition, a drone show captivated the audience by forming Agentsforce avatars and the Dreamforce logo , demonstrating the perfect fusion between creativity and technology.
Matthew McConaughey: Supporting Charity
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Matthew McConaughey brought the spirit of solidarity to the stage, encouraging donations to UCSF Benioff Children’s Hospitals
Acclaimed actor Matthew McConaughey brought the spirit of giving to the stage, encouraging donations to UCSF Benioff Children’s Hospitals . These children’s hospitals are dedicated to providing top-notch pediatric care and support to children and their families, especially in times of need. McConaughey’s participation not only brought glamour, but was crucial to reaching the fundraising goals, highlighting Salesforce’s commitment to social causes.
Innovations in Marketing Cloud: Keys to the Future
The Marketing Cloud keynote revealed transformative advances that will set the course for digital marketing in the coming years. Here are some of the highlights:
AI-Driven Personalization : Artificial intelligence is revolutionizing the personalization of customer experiences, enabling more relevant and meaningful interactions at every touchpoint.
Launch of Marketing Cloud Growth and Market Time Advance : Two key tools that streamline real-time communication, facilitating direct interactions and improving marketing efficiency.
Marketing Cloud, Commerce Cloud and Data Cloud Integration
The combination of these technologies provides a unified view of the customer, enabling the creation of connected and personalized experiences throughout the entire consumer journey.
Customer Success Stories : We discussed how companies like Fisher and Paykel have used Salesforce solutions to gain a 360° view of their customers and significantly improve their marketing campaigns.
At Freeway , we are experts in implementing these solutions. We have worked with major brands such as Café Juan Valdez , Santa Fe de Bogotá and Sura , helping them transform their marketing strategies through data integration and intelligent automation. If you want to know more about how we achieved these success stories, we invite you to read our specific blogs about each of these stories.
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Dole Live at Dreamforce: Transformation in Planning
The day we had anticipated in previous blogs has finally arrived . At Moscone South , Content Pavilion, Stage 8, Absalón Pavón , IT Director of Dole Fresh Fruit Co. , and Devin Kunysz participated in the session “Plan and Forecast More Effectively with Consumer Goods .” In this session, Pavón shared with attendees how the implementation of Salesforce Consumer Goods Cloud and MuleSoft , carried out by Freeway Consulting , has allowed Dole to radically transform its planning and forecasting process by consolidating all of its information into a single source of truth, allowing teams to work in a more coordinated and effective manner.
This new structure has not only streamlined its workflows
but has eliminated many of the previous problems, such as data duplication and inconsistencies in information. In addition, the implementation of Salesforce Consumer Goods Cloud has allowed Dole to more phone number list accurately predict the demand for its products, which translates into greater responsiveness to market needs. Our strong partnership with Salesforce and our active participation in key events keep us at the forefront of the latest trends and solutions. Rely on our experience to take your sales team to the next level, no matter where you are in the region. In this link you will find our Consulting and implementation services in Sales Cloud.
If you haven’t done so yet
Uou can request a consultation with Freeway here and discover which Salesforce solutions your company needs.
Dreamforce 2024 Day 3: Dreamfest, Marketing and Transformation with Salesforce
Day three of Dreamforce has been a source of inspiration and knowledge. At Freeway , we continue to learn and apply Salesforce innovations to offer you the best solutions. Stay connected with us to advertising material continue discovering how we can help you optimize your processes and take full advantage of the power of Salesforce.
So, stay tuned to our communication channels because we still have a lot to share about Dreamforce.
Want to chat about innovation or collaborations? Find our leaders on LinkedIn!
Oscar Emo (CEO)
Hernan Solano (VP Commercial)
Misael Gómez (Commercial Director for Central America, the Caribbean and the Andean Region)
Erik Linner (Commercial Director for Mexico)
Carlos Marozzi (Commercial Director for USA)
Jose Patiño (Director of Operations)
Alejandro Connolly (Marketing Director)
Joselyn Chinchilla (Human Capital Director)
Joshua Pérez (Delivery Manager)
Cindy Hernández (Salesforce Architecture Manager)
You can also connect with Freeway on our contact form .
