Now that the user is atomiz a multitu. Of brands, in a multidirectional. Way and tries to integrate the different. Channels from which he receives information. The produce content has a variable that must measur, understood, valu and be very realistic.
A human reality where the user’s mind
Identifies a useful, close story. Full of possibilities, not stereotyp and nourished by emotional intensity, which can be positive or negative.
Since behavioral physiology has link to marketing. We know that the greater the emotional. Intensity we generate. The greater the memory we produce in our consumer.
A consumer for whom we do not have a clear name, sometimes a user, other times a prosumer, even a client, although it may be preferable to say person, because we are people and our mental software integrates thousands of data, like a biological Big Data that has reached the point of not differentiating between the real and the virtual in an almost subconscious way.
The possibility of creating programmatic
Integrated, transmedia content , but at the same time succulent and coherent, and that is previously analyzed frame by frame, second by second, is almost mandatory. Because creating brand content is not about creating without rhythm in the plot, it is about being coherent with our receiver and generating resonant content that has the capacity to be remembered on social networks and virtualized with memes.
In this way, we move from the classic marketing parameters that, with greater repetition, the recall rate increases, to another more 4.0 one, content that has a high emotional activation, is useful, coherent, resonant and human, maximizing the possibility of recall by the final recipient, associating the brand with personal experiences that are stimulating, innovative and applicable to the recipient.
A more interactive marketing
Correct measurement is essential before generating expectations in our client and before putting it on the different dissemination channels. If a content integrated into a prime-time TV series is estimated at 10,000 euros per minute, as an extreme example, we should use at least 1% to carry out a prior analysis of trends, social analytics, neuroscience , as well as integrating other predictive variables that optimize our degree of success.
These branded contents that add value are still not 100% win-win, as they are abandoning a large part of consumers. In 2013, a study in the UK highlighted the fact that the first screen for 43% of people under 34 years of age was the mobile phone. This is the other point in which we must evolve, the adaptation to mobile. [/box]
In this boiling of content that we must seek to be resonant, coherent and transmit confidence, it will be easy to get lost in the shadows of a story but we must not lose sight of what the final recipient wants, what he interprets and what he associates, and we have the means to maximize the reach of our objective.
As guidelines for generating realities
Content marketing, we have adapted the characteristics of a business objective to brand content.
Therefore we can say that the contents must be SMARTER
We have to focus on a specific target; one size does not fit all, so utility and conversation must be generated in our target audience.
Window and others means the quality of overseas data overseas data over quantity makes you get business leads). We also refuel our overseas data every week. Even my all database/phone number bank is updated in 2024 all data is GDRP basis if you want to buy very low places here. 100% verified + high quality data in multiple ways, get in touch with our business contacts, list your products and services and provide 24/7 support to our customers no matter when you apply.
And as Woody Allen says
“the key to success is not to satisfy everyone ”, satisfying the final objective: communicating by selling and leaving a mark.
M- Measurable
Does any athlete go into a competition without undergoing medical tests?
Don’t they check a Formula 1 car before and during a race?
What happens is that there are fewer of us, we are going to launch ourselves into a content race in which we are not alone and our personal preferences are less important than the preferences of the market.
Measuring your content before exposing it is necessary, real and possible today .
The McCann campaign
the Leo Burnett campaign for the Christmas Lottery, but we must be humble, not naive, and do it. Taking action from sincerity is essential to avoid falling into an analysis that produces paralysis.
This 4.0 environment allows us to make a lot of noise and achieve much more, but in any case we must act.
R- Realists
In a crisis of trust, it is essential that we generate it. Humanizing the content and the brand is a maxim that we must maintain in order to stimulate the trust that the consumer has lost globally.
Our brain is activat and empathizes. Quickly when it sees real people using products. People who are part of a story and who could. First steps to generate close and non-superfluous. Content are crucial for credibility and coherence.
Contents that have a relevant temporality
This point is obvious, but we see how celebrities are used or advertisements are embedded that are out of fashion or that were even successful in the past and are now remembered.
I have a question: what do you think about the digital marketing resume State Lottery using the same advertisement as last year for the Lotería del Niño?
E- They fall in love
Captivating consumers in order to remain in their memory is still an art, but like all art, it has guidelines that allow us to gradually fall in love with them.
Content that captivates is content that the viewer alb directory identifies with, where the experience that their mind wants to happen or has happened to them is recreated. In some way, an environment that “screams their name.”
Innovation, novelty, surprise, stimuli that are not expected by the brain and that demand people’s attention.
Resonant content creates more, drives
The content that, from the perspective of neuroscience nd marketing, achieves a higher percentage of success is SMARTER content , loaded with intelligence for our receiver, who is enormously intelligent and who has hardware and software that has evolved over thousands of years and identifies what is coherent, relevant, interesting, productive, addictive and resonant.
