spend 24% of their time, but only 8% of ad dollars on mobile, according to Mary Meeker. That trend, along with Google’s improved local indexing, is forcing marketers and SEOs to track and analyze engagements in new ways, specifically filtered by The Technology Challenge device and location. Ginza Metrics is responding to these trends with a new suite of tools allowing you to see all your content across targeted locations, regardless of rank, and compare performance on search engines and devices to better understand how to improve findability.
Screenshot – Local Search Map Results
Local and Mobile Suite of Tools
Today Ginza Metrics announced our new local and mobile suite of tools to respond to the quickly changing needs of marketing and SEOs prompted by buy telemarketing data current mobile and local search trends. Our newest suite of tools include Local Search, Mobile Integration, Deeper Crawl, Embedded Reports, and Sortable Recommendations. In concert, these tools are aimed at easing the greatest challenge to 53% of marketers, the ability to measure content effectiveness, according to the Content Marketing Institute.
Screenshot – Local Rankings Chart
This is part of our continued focus to providing flexible, customizable, and scalable solutions to help marketers avoid the problems associated with having too many stand-alone tools, or allocating large portions of their budget to big box tools that cannot be molded to their needs. Custom dashboards, a feature released earlier this year, are part of a product focus to support marketers and SEOs looking for flexibility in data views and reporting.
Screenshot – Mobile Group Content resisted the temptation to push tools and features into the market before they could be fully integrated into the existing platform,” stated Ray , Founder & CEO Ginza Metrics. “We don’t want to contribute to the confusion and frustrations we’ve heard from marketers who are overwhelmed by stand alone tools and disparate data. We want to be the solution, not part of the workflow problem.”
All The Tools You Need In One Platform
Marketers and SEOs no longer need separate SEO, marketing, and local tools. Each of these features is fully integrated into the Ginza Metrics platform and are available for every user no matter the size of their plan. The new suite of tools includes:
Local Search Data Ranking– Marketers can now determine where key audiences are finding their content. Using this tool, you will receive ranking results on all content by chosen locations. To help visualize data, ranking position is displayed in sortable charts and graphs, as well as on an interactive geographical map on the dashboard. Unlike other solutions in the market, Ginza Metrics includes local search data as part of its current plans and not as a stand-alone tool or expensive add-on.
Deeper Crawl – Deeper Crawl allows brands to see ranking results for all site content, regardless of current search engine ranking or targeted keywords. With Deeper Crawl, previously undetected content can be found by marketers and SEO’s, improved with recommendations, and included in campaign reporting and optimization options.
Screenshot – Deeper Crawl Overview
Mobile Integration
The Ginza Metrics dashboard gives you the option of tracking search results by specific device and filtering data by devices individually or in aggregate throughout the platform. Using site settings, users can target iPhone, iPad, Android Phone, and Andriod Tablet devices, as well as drill downs for all mobile, tablet, and desktop options. Using these options, marketers and SEOs can access the most granular data on how audiences are finding their content, via specific campaigns and keywords, and then can see recommendations to continue to improve.
Sortable Recommendations – This feature allows marketers to focus their attention on the content recommendations that will make the most difference right now. You can sort suggested improvements by keyword or content groups, campaigns, or location. Sortable recommendations give marketers the option to determine their own priorities and create a hit list of tasks and targeted content to assign team members and create their own prioritized workflow.
Screenshot – Sortable Recommendations
Embedded reports – Using this feature you. Can embed any module, or combination of modules, in the dashboard into email as a regular or one-time report. Coupled with Ginza Metrics free white label capabilities, agencies can have a completely custom. Dashboard and reporting system for each client using their own branding and layout.
“Ginza Metrics believes in an approach to. Product development that works in tandem with customer requests at the individual level and market needs at the broader level,” says Erin O’Brien, COO. “Taking into account the requests and frustrations we hear from. Cohesive product – not the Lego-building effect of tacking on features without real integration
When asked to think of the evolution of
Marketing, many start out envisioning a “Mad Men” scene with marketers brainstorming creative concepts born of. Intuition and a glass of bourbon in hand. Today, marketing encompasses a litany of channels, disciplines, and. Technologies – with departments that cover everything from creative campaign strategy, to search engine optimization, to content planning.
As the marketing department evolves to match the. Channels necessary to capture the attention of increasingly distracted audiences, there has been a question. Weighing on the mind of many of our Found Friday viewers – what are the real skills necessary for. Marketers to be successful today and what does that look like moving forward?
Marketing Technologist or Creative Marketing Strategist?
It would be hard today to present yourself as a legitimate. Marketer if you didn’t have some idea of the role of technology in your job.
Marketing ecosystem and be able to make data-based decisions. Although marketers of the future may not need to. Making a difference using. Marketing theory and practice. According the Erin, there’s been a dangerous shift in thinking that. Has led some people into believing that anyone can take on the role of marketer.
I think the shift started during the
first tech boom. As technology became a bigger part of society and advancements bled into almost every facet of life, the. Emphasis for most brands became custom cloud software for your business focused on the engineering and product development department. Somewhere along the way, people starting to think that anyone can fulfill the marketing role, regardless of background,” states Erin.
Who Will Be The Marketing Technologist?
Depending on who you ask, the marketing technologist will be. Someone with a strong marketing background who learns technology, or someone . With a strong analytics or technical background who understands marketing. Either way, for most people, one of the skills has to be secondary to the other.
Those who believe that future marketers will. Come from a technical background. And acted upon as the catalyst for creating a new breed of marketer. That is first technical and secondly marketing oriented.
“Understanding marketing can’t be secondary if you’re a marketer,” asserts Ray.
Depending on the size of the organization, the many functions of. Couple of generalists, or a whole team of specialists. Making statements about the amount of technical ability that a marketer. Might need in the future means lumping all t
Mobile and local are becoming the center of content marketing as Americans spend 24% of their time, but only 8% of ad dollars on mobile, according to Mary Meeker. That trend, along with Google’s improved local indexing, is forcing marketers and SEOs to track and analyze engagements in new ways, specifically filtered by device and location. is responding to these trends with a new suite of tools allowing you to see all your content across targeted locations, regardless of rank, and compare performance on search engines and devices to better understand how to improve findability.
Screenshot – Local Search Map Results
Local and Mobile Suite of Tools
Today announced our new local and mobile suite of tools to respond to the quickly changing needs of marketing and SEOs prompted by current mobile and local search trends. Our newest suite of tools include Local Search, Mobile Integration, Deeper Crawl, Embedded Reports, and Sortable Recommendations. In concert, these tools are aimed at easing the greatest challenge to 53% of marketers, the ability to measure content effectiveness, according to the Content Marketing Institute.
Screenshot – Local Rankings Chart
This is part of our continued focus to providing flexible, customizable, and scalable solutions to help marketers avoid the problems associated with having too. Many stand-alone tools, or allocating large portions of their budget to big box tools that cannot aero leads be molded to their needs. Custom dashboards, a feature released earlier this year, are part of a product focus to. Support marketers and SEOs looking for flexibility in data views and reporting.
Screenshot – Mobile Group Content Insights“We’ve resisted the temptation to push tools and features into the market before they could be fully integrated into the existing platform,” stated Ray Grieselhuber, Founder & CEO GinzaMetrics. “We don’t want to contribute to the confusion and frustrations we’ve heard from marketers who are overwhelmed by stand alone tools and disparate data. We want to be the solution, not part of the workflow problem.”
All The Tools You Need In One Platform
Marketers and SEOs no longer need separate SEO, marketing, and local tools.
Local Search Data Ranking– Marketers can now determine where key audiences are finding their content. Using this tool, you will receive ranking results on all content by chosen locations.
Using site settings, users can target iPhone, iPad, Android. Phone, and Tablet devices, as well as drill downs for all mobile, tablet, and desktop options. And keywords, and then can see recommendations to continue to improve.
Sortable Recommendations – This feature allows. Marketers to focus their attention on the content recommendations that will make the most difference right now. You can sort suggested improvements by keyword or content groups, campaigns, or location. Sortable recommendations give marketers the option to determine their own priorities and create a hit list of tasks. And targeted content to assign team members and create their own prioritized workflow.
Screenshot – Sortable Recommendations
Embedded reports – Using this feature you
Can embed any module, or combination of modules, in the dashboard into email as a regular or one-time report. Coupled with Ginza Metrics free. White label capabilities, agencies can have a. Completely custom. Dashboard and reporting system for each client using their own branding and layout.
“Ginza Metrics believes in an approach to product. Development that works in tandem with customer requests at the individual level and market needs at the. Broader level,” says Erin O’Brien, COO. “Taking into account the requests and frustrations we hear from.
