What are the problems with overseas influencer marketing? You must know these common “pitfalls”!

What are the problems with overseas influencer marketing? The development of the epidemic has further stimulated the development of cross-border e-commerce. Many foreign trade companies have gradually joined cross-border e-commerce due to the outbreak of the epidemic. They want to stand out in the fierce market competition with the help of cross-border e-commerce. For novice social e-commerce, it is very necessary to use influencer marketing. Let’s take a look at it together.

1. How to choose a suitable influencer for invitation

Overseas influencer marketing is a problem that foreign trade companies must know before choosing influencers for promotion and marketing. When choosing influencers, foreign trade companies need to know in advance whether the target influencer’s quotation exceeds the budget of the foreign trade company or whether the foreign trade company can accept it. If the quotation is very different from the company’s budget, foreign trade companies should not invite these influencers. However, if the price offered by foreign trade companies to influencers is too low, it will be difficult to attract influencers to join.

Different influencers have different marketing styles, and influencers also attach great importance to their reputation. Therefore, when choosing influencers, foreign trade companies also need to consider whether the products that influencers often promote are different from their own products. Generally speaking, the greater the difference between the products, the better the effect of influencer marketing will be.

2. Don’t talk to influencers about the CPS model directly.

Influencers occupy a very advantageous position in the overseas market. Foreign trade companies can intuitively see which influencers are more famous through online interviews. Of course, many influencers may think that the CPS model is a waste of their time, because influencers need to make videos that are highly matched with the product, which costs them a lot of money, so they usually don’t accept the CPS model unless the product is expensive and has a good market prospect.

3. Be sure to sign a contract in advance and clarify the details.

Whether foreign trade companies are looking for domestic or foreign influencers, they need to formulate a treaty in advance before cooperating with influencers, and then sign a contract with legal effect, so that foreign trade companies and influencers can cooperate better. Special attention should be paid to the production period of the video and compensation for breach of contract.

In summary, the above has introduced the overseas influencer marketing issues in detail. For novice foreign trade companies, the above content can provide help to everyone. I hope everyone can learn more about the information related to influencer marketing, so that they can better use influencers to achieve marketing. Do you understand now?

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