Why is my website traffic going down? It’s a question many of us have asked at some point. And if this question is on your mind, then you need a solution, and fast.
Luckily for you, we’re diving into some of the most common reasons why your website traffic is going down! Plus, one of WebFX’s own resident search engine optimization (SEO) experts, Clayton, provides his expert insights on the most common causes of drops in web traffic that our team sees and how we fix them!
5 main causes of website traffic decline
With customized content, firms may reach specific country-wise email marketing list regional audiences with the use of a country wise email marketing list. Campaigns can be made more engaging and convert more customers by catering to local languages, tastes, and cultural quirks. These lists are a vital resource for efficient, focused foreign marketing campaigns since they guarantee adherence to nation-specific laws .
So, now that you know how we get to the bottom of web traffic declines, let’s dive into some of the most common causes of website traffic drops.
Keep reading to discover them, plus insights from our SEO expert Clayton, on some of the most common causes our team sees and how we fix them!
Your content isn’t “helpful”
You have technical SEO errors
Your paid ads campaign ended
You recently redesigned your site and didn’t prepare for SEO
A new algorithm update launched
1. Your content isn’t “helpful”
A common culprit for lower web traffic is not producing “helpful”, valuable content for users.
“It is possible you will see a drop in your site’s organic traffic if you are not prioritizing the creation of “helpful content”. Google’s helpful content system intends to favor sites that are creating people-first content and provide value to readers. Creating content just to do it no longer works. Instead, focus on creating content that provides value to help grow your organic traffic, rather than fill it with unhelpful content that is more likely to lose traffic.”
The problem
Search engines like Google their users the best possible experience. And that means showing them websites that answer their questions and provide them with the information they need.
With Google’s Helpful Content Update in 2022, creating valuable content for users has become more important than ever.
If your content isn’t people-first focused compared to being created for search engines, you’ll likely experience a drop in traffic.
More helpful content resources
Content Marketing Strategy Success Guide for 2024
8 Ways to Create Better Content
WebFX SEO Content Marketing Services
2. You have technical SEO errors
Technical SEO errors and issues can also cause a loss in website traffic.
Expert insights fromwebfx logo
Clayton
Clayton
WebFX Internet Marketing Expert
“Your site has technical errors that are holding it back. Trying to build a site on a poor technical foundation is going to be difficult. As these issues continue to grow, you are likely see your site’s traffic dip. Taking time to address your site’s technical SEO can go a long way in boosting your site’s existing content, as well as putting new content in a better position to drive results faster.”
The problem
Technical SEO is a set of website and server optimizations that make your site easier for crawlers and website visitors to understand and use.
There are plenty of technical SEO ranking factors that you need to consider when it comes to ranking well in the search results and driving traffic to your website.
Here are a few common technical SEO issues our team encounters
Our solution
If you’re asking, “Why is my website going down,” and you’re not familiar with technical SEO, you’ll likely need the help of a professional agency.
So, how do the SEO experts at WebFX solve these technical SEO errors?
When you invest in our SEO services, our team gets started by conducting a thorough SEO audit of your entire website. We’ll identify any technical SEO issues and other errors affecting your SEO performance and web traffic.
From there, our team will work with you to craft a custom SEO strategy that helps you solve those technical SEO issues in order of priority and reach your business goals.
What Is Technical SEO?
7-Point Technical SEO Checklist
WebFX SEO Services
3. Your paid ads campaign ended
You may also experience a drop in web traffic the agentforce revolution in business if you were driving traffic from a paid ad campaign that recently ended.
Expert insights fromwebfx logo
Clayton
Clayton
WebFX Internet Marketing Expert
“Maybe some of your campaigns were paused, and you didn’t realize it. Maybe you have a social or Google Ads campaign that stopped running last month causing your overall traffic to take a dip. Do yourself a favor and create reminders for when you have campaigns starting and stopping to help you not miss anything when reviewing your site’s analytics.”
The problem
If you were running an effective paid ad campaign, like pay-per-click (PPC) ads, that drove a lot of traffic to your site, you might have experienced a dip in traffic after it stopped running.
You may also experience a loss in traffic if some of your campaigns are paused.
Our solution
When diagnosing traffic drops for clients, our team will look into your paid ad campaigns to determine if they are the root cause behind your loss in traffic.
If they are, we’ll work with you to get those campaigns back up and running to restore your traffic. Plus, we can help you optimize your campaigns on an ongoing basis to help you drive even more traffic and conversions for your website.
More paid ad campaign resources
4 Steps to Managing a Successful aqb directory PPC Campaign
8 Types of Paid Advertising to Grow Your Business
4. You recently redesigned your site and didn’t prepare for SEO
A site redesign that doesn’t consider SEO can cause devastating damage to your website traffic.
WebFX Internet Marketing Expert
“Many sites experience a dip in traffic after launching a new website, especially if there are major changes to URLs. If did not properly prep for a redesign (content migration, 301 redirects, updating internal links), you are likely to see a drop in traffic that might take some time to recover from.”
The problem
Redesigning your website is an excellent decision, especially if you have an older site. A refreshed website looks modern and professional, plus provides a better user experience, which can increase your bottom line.
The problem, however, is that many companies forget about SEO when designing their site.
Redesign quote
Even web design agencies make this mistake. While they understand design and how to create an attractive and usable website, they don’t recognize the relationship between web design and SEO, and how a redesigned (or newly designed) website can tank traffic.
A few ways a website redesign can hurt your SEO and traffic include:
Replacing page content, including title tags and meta descriptions, with unoptimized content
Creating brand-new pages for existing pages, without setting up a 301 redirect
Changing the site structure, without updating the sitemap
Redesigning the website without including your Google Analytics tracking code
In comparison, a site design can prevent your website from ever achieving its dream levels of traffic. That’s because, without SEO, your site will struggle to appear in search results related to your industry, products, or services.
